Content Intelligence is about getting some insights from your content – following trends, products, people and more kin your industry niche. This can be who is an industry thought leader. Who is an industry influencer. What products are being most talked about. Identifying news competitors or just keeping track of what your competitors are doing.
- Give you insight into trending topics and keywords for SEO
- Monitor industry brands
- Identify key influencers
- Helps you focus your original content creation efforts and where to focus curation
- Gain customer and prospect insights
- Listen & Learn
Content marketing is simply the creation or sharing of quality content to engage current and potential customers to generate business.
The process of finding, organizing and sharing relevant content. Content curation is typically used to help generate thought leadership.