I was amazed when I saw this infographic from VerticalResponse via Pilgrim Marketing. According to their research small businesses love Twitter and Facebook, but do not spend time and effort on LinkedIn or Google+. I was amazed at the amount of time they spend on social networking – I would not think most small businesses would have the resources for that much time. I was not so amazed at where they were spending it. I saw a tweet from Loren Baker that explains it, “Google+ is LinkedIn for Journalists, Bloggers, Marketers and Techies….” This is not where most small business customers are – mystery solved.
All of 43% of small businesses in their survey spend at least 6 hours per week on social media! Their focus is with on Facebook (90% are using it) and Twitter (70% are using it).
Here, is the full infographic.
This is interesting. I would question the comment about the lack of usage on LinkedIn. That seems off. Then again, “small business” is a very broad term. If you’re talking about a sole proprietor in the retail space, I can understand the lack of usage of LinkedIn. But if you’re talking about a B to B company with 50 employees (still considered a small business), I think you’d find that LinkedIn becomes more relevant.
Thanks for the thoughtful comment Dan. I agree with you and had a similar thought process about LinkedIn — and I was surprised also. The overall usage is what I found most interesting.