I was amazed when I saw this infographic from VerticalResponse via Pilgrim Marketing. According to their research small businesses love Twitter and Facebook, but do not spend time and effort on LinkedIn or Google+. I was amazed at the amount of time they spend on social networking – I would not think most small businesses would have the resources for that much time. I was not so amazed at where they were spending it. I saw a tweet from Loren Baker that explains it, “Google+ is LinkedIn for Journalists, Bloggers, Marketers and Techies….” This is not where most small business customers are – mystery solved.
All of 43% of small businesses in their survey spend at least 6 hours per week on social media! Their focus is with on Facebook (90% are using it) and Twitter (70% are using it).
Here, is the full infographic.