This infographic by Atomic Reach does a great job of highlighting the effectiveness of content marketing, and how content curation has contributed to the today’s marketing strategy. Here is the reason why “Content Marketers Do What They Do.”
Note: Towards the end of infographic it state curation takes 5 minutes versus 40 minutes to 3 hours to product original articles — it can be interpreted to be seconds.
In nutshell curation as part of your content marketing strategy:
- Drives Web Traffic — when done well
- Helps Build Your Thought Leadership & Brand
- Generates SEO Content – when done well