What content creator hasn’t hit submit without taking that extra couple of minutes to check over what is about to publish? While its understandable (particularly when you are under the gun with a looming deadline), luck often dictates that the one time you dont stop to give your piece the once-over will be the time it contains a glaring error.
To make sure your published content is always at its error-free best, keep this 13-point checklist on hand at all times. (And for tips on how to promote your contentafteryou publish, check out Brody Dorland’s12 Things to Do After You Write Your Blog Post.)
- Align your content with specific sub-goals:While your marketing efforts should all support your overall business objectives, each piece of content should meet specific sub-goals that flow into higher-level achievements. For example, if your business goal is to increase sales, your content marketing goal would be to create content to show how to style clothes or, more specifically, create a Pin board and a Tumblr to show how to combine womens summer separates.Targets Tumblr is a great example.
- Target specific elements of your audience:Each article or piece of content doesnt need to apply to your entire market. But itdoesneed to speak to a relevant segment of that audience, as described in your marketing persona and social media persona, depending on where your content will be distributed.