Some oldies are goodies, but not all SEO methods are. As I mentioned in a recent blog post Google makes changes to their search algorithm more than once per day! Thus, these old SEO methods are more than likely going to hurt you than help you. With both Google and Bing focusing more and more on quality content that is authoritative, sharable, and actually user friendly, these 10 old methods are great reminders of what was wrong with the old way (yes, only 1 year ago in some cases).
I want to focus on number 4, “Creating Thin Content”. It basically says, are you answering any important questions for your readers? Is your content current and are you publishing enough fresh content? If not, you are not doing content marketing effectively.
Here is number 4…
4. Creating Thin Content
This bad SEO technique just doesn’t want to die. I get it, old habits die hard. But friends, it’s time to move on.
We already know that great content can drive great links. Here are a few questions to ask yourself when looking at your content creation:
- Are you outsourcing your content writing? If so, who is doing your writing? Is it the person most qualified to build out superb, link worthy content?
- Who are you writing for and why? Are you writing for search engines or are you writing to build an audience? These shouldn’t be mutually exclusive things, by the way.
- Do you feel like you’re writing the same thing over and over and over again and you’re so tired of it because there are only so many ways you can write about whatever it is that you sell? You’re likely doing it wrong. Sorry, but it’s the truth. Writing can indeed be tedious but think of the question above. If you can’t stand what your writing, what are the chances that others are going to think it’s great? Will they think it’s great enough to link to?