Google makes changes to their search algorithm more than once per day! Wow! That is more than anyone or even a B2B content marketing team could possibly keep up with. Thus is it is even more imperative that you use the best practices of good content marketing get the best targeted web traffic that generates the best quality leads possible.
Neil Patel of QuickSprout make the following 5 points:
- Increase social share
- Building an authoritative website
- Attract authority links
- Design for humans
- Think long term
These are rules that every marketer should live by. For B2B content marketing each one of these is an ongoing task.
You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.
That’s left a lot of companies and SEOs wondering exactly what they should be doing and focusing on. In other words, people are asking what really defines good SEO and what is really important.
Well, to help you answer that question I want to share with you the 5 rules that I live by when I do SEO. Because if you follow these rules, you’ll continually do well in the world of SEO.
Here are the rules that help me rank my sites:
Rule #1: Increase social share …
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